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Acknowledged for Innovation & Sustainability



We are delighted to have been acknowledged as honourees in two categories of the 2020 Wine & Food Tourism Awards - for Innovation and as WWF Conservation Leader.

Innovation and personalisation have always been at the heart of the La Motte tourism experience, but 2020 demanded a new way of doing this. We had to find innovative ways in which to comply with new regulations, but still entertain those who can visit us at the estate and we had to be very creative in taking our experiences to those who can’t.

While we are excited about possible international arrivals, we really appreciate the support of local tourists and are very thankful for initiatives like the Wine & Food Tourism Awards as they recognise and support the efforts of the South African wine industry that is focused on keeping the tourism offering at its exceptional standard despite all our recent challenges.

Innovation in a time of crisis

La Motte’s special wine tasting experiences such as a vinoteque or varietal glass-specific tasting, as well as the acclaimed offering of art and culture with a popular art experience, historic or sculpture walk, are now also available as interactive virtual experiences. Pierneef à La Motte Restaurant’s ligther options can be enjoyed in the shade of age-old oaks and the Farm Shop offers beautiful mementos of your visit.

WWF Conservation Leader

Sustainability is part of La Motte’s strategy and this integrated approach applies to all areas and activities on the estate. One of the best ways for guests to enjoy the abundant bird-life, beautiful protea gardens, a wealth of indigenous flora and beautiful views of the Franschhoek Valley, is on a mountainside hiking trail. Reopening in October, guests can now book to enjoy a guided or self-guided hike and enjoy the peace and quiet of nature.

Click here to read more about what you can experience at La Motte.

Image: La Motte CEO, Hein Koegelenberg receives the trophy for innovation from Wine & Food Tourism Awards convener, Margi Biggs


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